I bought this as a birthday gift for my husband. So far, he loves it! The material is very thick and sturdy, but still soft and comfortable. It doesn't feel like a cheap cotton that will become thin after a few washes. I bought him a Medium, but he wears a Large in the Grand Flannels - worth noting for those that are considering multiple items :)
Was hearing really good things about these guys. Got to say, spot on -- awesome pullover with great attention to detail.