Clothing for the
Everyday Adventure

Committed to our Craft

Built to Last.

The Classic American Flannel

Quality Guaranteed.

Built for the everyday adventure

Durable by Design.

Rugged by Nature. Timeless by Design.

Where it all started

Flannels — One of Our Favorites.



Perfect attire for building the fire at the campsite, lighting the grill at the tailgate, and being fashionable and casual at the office on Friday. Elite quality apparel at reasonalbe prices. Big fan.

Adam B. Kalamazoo, Michigan


The classic American Flannel! 100% my favorite (and wife's favorite) shirt in the wardrobe right now.

Kris K. Denver, Colorado


I wear the shit out of this thing and every-time I like it more and more. Can't wait for you guys to come up with new stuff!

Brian R. Detroit, Michigan


Love the thermal shirt by the way. Now I look forward to the cooler weather to give me an excuse to wear it!

Matt H. Augusta, Georgia

Meet the Herd

The MuskOx Herd stands up for what they believe in and don't wait for things to happen. They live the everyday adventure and let the world know. Our brand ambassadors all have unique style, but a common understanding of the importance of serving their communities, their family, and their country.

Matt Carriker

Shop DemoRanch Collection

Andy Rawls

Meet Andy Rawls

Rob Terkla

Meet Rob Terkla