It started with
two smelly goats
They migrated to the Arctic over nine ice ages ago and inspired a flannel brand designed to last just as long.
It started with
The Evolution of Ovibos moschatus
Before dating apps, muskoxen wooed each other over drinks in Siberia — and slowly evolved into the flannel-inspiring legends we know today.
We launched MuskOx in 2019, inspired by the resilience of the muskox. We studied the herd, mastering insulation, durability, and the commitment to helping wildlife thrive.
How MuskOx Stacks Up To The Other Guys
the cheap stuff
Fast fashion, harmful for the environment, synthetics materials
average flannels
Not good enough to be proud of or last for a lifetime
MuskOx flannels
2x the weight and softness of the other guys and built to last a lifetime
Down to the Last Detail
Guaranteed Strength & Quality
Built to outlast trends, seasons, and expectations
100% Heavyweight Cotton
Flannels that deliver rugged performance for the long haul
Double Brushed for Softness
Soft enough for bed, tough enough for the wild
Supports Wildlife Conservation
$5 from every flannel protects wildlife and wild places
Hand-cut & Sewn for Premium Fit
Uniquely crafted for men who move with purpose
Ethically Sourced & Manufactured
Globally recognized standards, because integrity is timeless
"Joining forces with MuskOx means strengthening America’s wildlife through awareness and conservation, thus ensuring a robust future for the great outdoors and wide open spaces."
Nicole Geils, Alaska Wildlife Conservation Center
Our Community of Doers
Who Wear MuskOx
Michigan
State hockey
Olympic Skier
Casey Andringa
UFC President
Dana White
JOE ROGAN’S
FAVORITE FLANNEL
The Go-To For
Mountain Bikers
UFC President
Dana White
Durable for
Woodworkers
Hey there friend, I'm Brad, founder of MuskOx. No no, sorry, I am not a muskox, just a dude on the mission of building the world's best flannel.
MuskOx Dollars Donated to Wildlife Conservation
We donate $5 to the Alaska Wildlife Conservation Center for every flannel sold