Have We Really Made It?

MuskOx Herd.

Welcome to 2022. We’ve made it. But have we really?

It’s all good – I’m just not sure “making it” is a thing anyhow. I’m more of a “let’s enjoy the journey and the strain” kind of guy and even when I look back at successes, I’m always more excited about what’s in front of me rather than what’s already been accomplished. So let’s keep climbing the ever-receding summit together, shall we?

Photo of a muskox in Alaska, MuskOx Outdoor Apparel

As the founder of MuskOx Outdoor Apparel, I’m truly excited about the adventures that we’ve helped to inspire in our two years since inception. We have a community (or as we say, “our herd”) that believes in the outdoors, believes in the value of adventure, appreciates quality, and has an unwavering support of wildlife.

Yes, we hit over a quarter million dollars in sales in 2021 and have donated thousands and thousands of dollars to the Alaska Wildlife Conservation Center as part of our efforts.

No, we aren’t satisfied.

And in the spirit of continuing to climb and strain, I wanted to share what we’re doing to (hopefully) create a brand that you’ll continue to feel connected to. And I also hope that this inspires you to think about your climb and the obstacles you want to overcome. More on that later, but for now I’m excited to share a few of the ways we need to be better in ‘22 here at MuskOx.

  • Our packaging needs to have a smaller footprint and be more sustainable
  • We need to better forecast the demand for our gear so you’re able to get the flannels, quarter-zips, and gear you need for your adventure without saying “they don’t have my size”
  • We need to continue to put our money where our mouth is and support wildlife, local communities, and outdoor adventure
  • We need to make sure more people know about our herd because y’all are something very special and more people deserve to be part of a very unique and thoughtful herd

MuskOx Outdoor Apparel Detroit Popup

If you’ve read this far – I suspect it means that you’re inspired by positive progress and you appreciate the strain of improvement. So my two questions for you are simple:

  1. Where will you strain in the coming months to make more of an impact and to accomplish your goals?
  2. What are you willing to do that others aren’t so you can accomplish things that others won’t?

Maybe they are cheesy questions filled with platitudes.

But maybe, just maybe, there’s magic in the intentionality and the strain. And there’s only one way to find out.

So let us know what you think & how you’re planning to make moves to climb that next peak. I’d love to hear what you have in mind and I always read every email. So shoot me a note to service@gomuskox.com or drop a comment below.

Cheers to the climb, the strain, and getting close to the ever-receding summit.

Brad, Founder of MuskOx