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Helping Cotton Communities Thrive

Better Cotton™

Better Cotton™ is the world’s leading sustainability initiative for cotton with a mission to help cotton communities survive and thrive, while protecting and restoring the environment. With the help of our manufacturing partner, the cotton used in our 100% cotton flannels was sourced through the Better Cotton™ initiative. This is special and important to MuskOx because Better Cotton™ and the farmers they partner with work to promote biodiversity, water stewardship, soil health, fair & decent working pay and conditions, and an effective management system for farmers.

Better Cotton™ is ISEAL compliant which supports ambitious sustainability systems and their partners to tackle the world’s most pressing challenges.