Photo of MuskOx Flannels, Three Men Wearing Flannels and Outdoor Apparel

Apparel Built For Nature

The pursuit of happiness and adventure go hand in hand

Thoughtful Clothing. No Compromise.

MuskOx was founded to bring the power of the outdoors to everyday life through quality-made flannels that are built to last a lifetime. We stand up for what we believe in and donate $10 of every $100 purchase towards wildlife conservation. No, that’s not a typo. Call us old fashioned, but we put our money where our mouth is.


Adventure is Everywhere

MuskOx Outdoor Apparel, Image of Brad Hoos, Founder


Durable, Rugged, Survival

Quality Flannels Built From Quality Fabrics

The outdoors is for exploration and preservation. Our natural habitat and the wildlife that inhabits the outdoors are core to who we are as humans. Our clothing and choices need to support that.

— Brad Hoos, Founder & CEO

Creating A More Sustainable Future

We carefully consider our manufacturing partners, fabrics, and packaging to deliver you the highest quality flannels and apparel with the lowest environmental impact.


We Put Our Money Where Our Mouth Is

For every $100 you spend on MuskOx, $10 is donated to Alaska Wildlife Conservation, helping  protect the incredible creatures that inspire us. Others brag about 1% of profits, but we’re proud to deliver $10 for every $100 purchase.

Commitment to Wildlife
MuskOx Outdoor Apparel, Photo of Woodworker in a 100% Cotton Flannel

Anti-Fast Fashion

Quality, durability, and style measured in years and not months or weeks


The MuskOx Herd

Meet Our Herd


Fit For Survival