Our Story
Our Story
Adventure is Everywhere
Although day-to-day we are in the city, we find ourselves constantly escaping to the mountains. Our souls yearn for the outdoors -- we believe in the power of the wilderness and though we might not be climbing peaks in arctic weather, we felt the need for clothing that was steadfast and resilient, clothing that brought technical outdoor features into our everyday life. In partnership with men who stand up for what they believe in, we created MuskOx, a brand that harnesses the spirit of rugged adventure, because everyday is an adventure.
Our Ethos
MuskOx was founded by Brad Hoos in 2018 because he found himself constantly wishing he had clothing that functioned in more ways than just office or leisure wear. He knew he was not the only one that lived a multifaceted life requiring rugged, modern, and enduring clothing.
MuskOx then grew into a brand dedicated to building clothes that rise to every journey, no matter where that journey leads. Timeless pieces crafted with functional and technical features, keeping you comfortable and confident in your own skin.
Our Herd
We call them "MuskOx Men," and we're lucky to have them as part of our Herd. They are ambassadors of our brand, creators in their space and always stand up for what they believe in. Their lives are adventure and they let the world know. They beleive in the importance of serving their communities, their family, and their country.
Why MuskOx?
We are named after a rugged species that is uniquely qualified to survive the frigid climate. Muskox thrive because they travel in packs, have the warmest insulation in the animal kingdom, and have fur that’s finer than cashmere. Perhaps most importantly, muskox know when to stand up individually to their manhood being tested and when to band together as a pack to protect their young from external attacks.
Like you, MuskOx is built to serve. While you’re out serving your community, your family, and your passions – we’ll be serving you.
Our Mark
We are timeless. Strong. Steadfast. We stand up for what we believe is right and rise to every challenge. We live to serve our community, our family, our freedom, and our passions. We’re proud to collaborate with people from all corners of the world and we’re always learning from our fellow man. We stand strong most days, but we lean on our friends and family when we need to. We’re proud to live in the modern world, but we have not and we will not lose our sense of true self. We are the Modern American Man.
#ROAMFREELY
